Live Well Collaborative Moves To 1819 Innovation Hub

Entering its second decade of innovation with UC

CINCINNATI, OH — May 7, 2018 — Live Well Collaborative, a Cincinnati-based, non-profit organization, moved to the University of Cincinnati’s new 1819 Innovation Hub earlier this month, joining a growing roster of tenants that includes the P&G Simulation Center, Cincinnati Bell, and UC’s Office of Innovation.

“Live Well Collaborative is a perfect addition to the building,” said UC Chief Innovation Officer David J. Adams. “Its multi-disciplinary approach to problem-solving with industry leaders and UC students and faculty embodies what the Innovation Hub is all about.”
Moving from a building on Short Vine where its been located for 10 years, Live Well Collaborative will occupy 5,100 square feet within UC’s new portal for innovation.

Founded in 2007 by Procter & Gamble in partnership with UC, the Collaborative is a separate 501c6 that utilizes a design-led approach to translate user-focused research into product, service and system solutions. Its partners over the years have included industry giants such as Kraft Foods, Citi, Pfizer, Hill-Rom, General Mills, AARP, and LG.

Linda Dunseath, Live Well Collaborative’s executive director, says the organization typically works with four or five industry partners at a time. Current partners are P&G, Boeing, Cincinnati Children’s Hospital, and UC Health’s radiology group “I’m looking at this move as Live Well version 2.0, if you will,” says Dunseath. “We’re looking forward to being in an outward-facing space and forming relationships with new industry partners that move into the building. It’s UC’s new one-stop shop for resources to support innovation.”

The 70-plus studio projects and six patents in Live Well Collaborative’s portfolio have been generated by more than 600 students and 50-plus faculty over the past decade. Its cutting-edge, translational research model attracts students many of UC’s 14 colleges, including the College of Design, Architecture, Art and Planning; the Carl H. Lindner College of Business; and the College of Engineering and Applied Sciences. The studio projects are always led by DAAP, but the approach is interdisciplinary even within DAAP, utilizing students in industrial design, graphic communication, fashion, interior design, architecture, fine art and others.

“The success of our multi-disciplinary projects is due to the fact that whatever is needed to develop our product, system or service solutions is sourced from the university,” says Dunseath, citing 3D printing as an example. “To have all that capability under one roof will be game-changing for our students.”

The group’s suite within the 1819 Innovation Hub includes spaces for closed innovation, open collaboration, and exhibits and workshops. A “health and well-being” exhibit within its current offices will be re-envisioned at the Innovation Hub within the next few months. The exhibit showcases how future societal trends affect individuals differently, and how different paths of intervention may cause well-being to spiral up or down at different times in their lives. Exhibit partners participate in half-day workshops to determine how their products and services can improve the archetypes of health and well-being. Among the archetypes depicted are a “supermom nurse” taking care of children and aging parents at the same time, an 85-year-old female whose health is failing, a depressed father who just went through a divorce, and a 19-year-old college student addicted to gaming. Exhibit partners include P&G’s Global Healthcare Group, Cincinnati Children’s Hospital, United Healthcare, TriHealth, Bethesda Inc., Kroger, 84.51°, GE Aviation, and UC

“It’s exhibits like this one, along with the interactivity between our students and the 1819 Innovation Hub’s tenants, that will enhance what has already become a vibrant, collaborative atmosphere,” adds Adams.

In addition to its leasable spaces, the 1819 Innovation Hub will be home to classrooms, a student/faculty accelerator, and an 11,000 square-foot makerspace. The building is scheduled for completion in June.

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University of Cincinnati’s Office of Innovation enables Next Lives Here by creating an environment for collaboration and innovative collisions around shared interests among students, faculty and community. With the 1819 Innovation Hub and Uptown Innovation Corridor serving as the connecting place, what comes next are talent development and inclusive and creative ideas to power the region and the world. For more information, visit and find ways to engage at the bottom of the page.

Located in Cincinnati, Ohio, Live Well Collaborative works with industry leaders and University of Cincinnati students and faculty to form multidisciplinary design project teams. Over the course of a semester the project team uses our design thinking process, which incorporates three main steps: in-depth user focused research, ideation of products and services, and concept refinement. Live Well Collaborative’s design-led approach, delivers innovative solutions across the lifespan. Visit for more information.