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UC faculty unveil startup platform to redefine NIL landscape
May 8, 2024
UC faculty develop new platform for students to track scholarship criteria and monetize their name, image and likeness (NIL) for branding purposes. Carbon Copy Assets will launch a mobile application where students earn badges and rewards for verifying their participation at campus events like career fairs, student club meetings and volunteer opportunities. Students will also prove that they are building job and life skills such as financial and legal literacy. A blockchain will record these activities, allowing donors and employers to view a publicly verifiable, immutable list of achievements.